The cooperation is also intended to make them more competitive when face the strong competitor, Google.
From the discussion in New York, last Tuesday, Microsoft, yahoo and AOL agreed to sell ads on their sites. They also agreed to simplify the process of advertising transactions with the advertisers or media buyers.
Reported that they lost a lot of revenue as a result run transaction process with the help of third party advertising or ad networks (companies that connect advertisers with sites that sell advertising space). Later, Yahoo, Microsoft and AOL will share revenue.
Their income is also not improved as a result the advertisers prefer to spend their advertising budgets on Google. Based on eMarketer, Google's dominating Online advertising market by 76% market share.
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